About Lorain

Practical AI, built to work

Lorain is an AI build team that helps organizations figure out where AI fits, then builds and deploys systems that actually work.

We work with business owners and teams who want AI to be useful, not overwhelming. Most of the organizations we support do not have dedicated IT or engineering staff. They need help that is practical, calm, and grounded in how work really gets done.

What we build is meant to be used, improved over time, and fit naturally into existing workflows.

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How we Work

Lorain builds quickly, starting with something usable. From there, we refine through real use and deploy thoughtfully so systems hold up in everyday work.

Speed matters, but usefulness matters more.

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What We Believe

AI should support people, not replace them.

It should work with what already exists, not force a reset.
It should be understandable, responsible, and aligned with real goals.

The fastest way to understand where AI belongs is to use it.

Meet the People Behind Lorain

Boomer Sassmann

Boomer brings nearly 20 years of experience helping businesses improve their digital operations and online presence. As the founder of Big Boom Design, he has helped more than 500 organizations create websites that are not just functional, but effective, engaging, and aligned with their business goals. At Lorain, he leads AI development with a focus on building tools that simplify work and support growth.

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Jay Reed

Jay takes a consultative approach to sales, business development, and partnerships, combining strategic vision with a deep understanding of customer experience. He helps clients clarify goals and align the right tools to meet them. At Lorain, he works closely with businesses to shape practical AI solutions that deliver measurable results and build momentum for what comes next.

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Dave Tambling

Dave helps clients uncover operational challenges and align tools with the outcomes they care about most. He brings deep experience in growth strategy and customer experience, combining business insight with clear, actionable planning. At Lorain, he focuses on identifying how AI can be applied effectively today while helping shape what’s next.

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Why Lorain?

The Story Behind Our Name

The name Lorain comes from a fond memory of a colleague whose kindness and steady presence shaped the way we think about support. They never forced solutions or got in the way – they simply made it easier for everyone else to do their best work. That spirit of patient, non-intrusive help is what we carry forward. At Lorain, we aim to be the same kind of partner: offering clear guidance, working alongside your team, and providing tools that make work simpler without disrupting what already works.