About Lorain

AI that's Clear, Useful and Built for How You Work

Lorain was created by a team that understands the real challenges organizations face: operational complexity, customer expectations, and the constant pressure to move forward. We’ve helped companies streamline daily tasks, improve internal workflows, and, most importantly, deliver more value to the people they serve.

We’re strategists, builders, and educators who believe AI should be easy to understand, practical to apply, and aligned with your team, your customers, and your goals.

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A Smarter Way to Move Forward

From Everyday Frustrations to Meaningful Change

We know what it’s like to juggle competing priorities—keeping customers happy, supporting a dedicated team, and finding time to plan ahead. That’s why we built Lorain.
Our solutions help reduce friction in your daily work. Your employees can focus on what they do best, and your customers get the experience they expect and deserve. We guide you step by step, starting with clarity and building toward lasting results.

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What We Believe Bridging the AI Gap

Supporting the Business You’re Working Hard to Build

At Lorain, we believe automation should enhance – not replace – the people and processes that make your business unique. That means aligning with your existing systems, your team’s strengths, and your customers’ evolving expectations.

Meet the People Behind Lorain

Boomer Sassmann

Boomer brings nearly 20 years of experience helping businesses improve their digital operations and online presence. As the founder of Big Boom Design, he has helped more than 500 organizations create websites that are not just functional, but effective, engaging, and aligned with their business goals. At Lorain, he leads AI development with a focus on building tools that simplify work and support growth.

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Jay Reed

Jay takes a consultative approach to sales, business development, and partnerships, combining strategic vision with a deep understanding of customer experience. He helps clients clarify goals and align the right tools to meet them. At Lorain, he works closely with businesses to shape practical AI solutions that deliver measurable results and build momentum for what comes next.

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Dave Tambling

Dave helps clients uncover operational challenges and align tools with the outcomes they care about most. He brings deep experience in growth strategy and customer experience, combining business insight with clear, actionable planning. At Lorain, he focuses on identifying how AI can be applied effectively today while helping shape what’s next.

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Why Lorain?

The Story Behind Our Name

The name Lorain comes from a fond memory of a colleague whose kindness and steady presence shaped the way we think about support. They never forced solutions or got in the way – they simply made it easier for everyone else to do their best work. That spirit of patient, non-intrusive help is what we carry forward. At Lorain, we aim to be the same kind of partner: offering clear guidance, working alongside your team, and providing tools that make work simpler without disrupting what already works.